If you have ever told someone to meet you "over by Odd Man Rush" and then watched them show up five minutes late because they were circling Artillery Road looking for a building that is technically on Mausel Street, you already know the quirk this post is about. That short stretch of pavement off the Glenn Highway changes its name partway down the block, and most people who drive it every week have never noticed. It just became worth noticing, because the same stretch of road now runs on two different clocks instead of one.
For years, that corner has belonged to the evening crowd. Odd Man Rush Brewing built its reputation on craft beer, food trucks parked out front, and the kind of concerts and comedy nights that fill a taproom after dark. It is the version of this corner most Eagle River residents already carry in their heads. As of mid-August 2026, it has a daytime neighbor.
Same Road, Different Name
Off the Glenn Highway at the Eagle River Road exit, on the west side of the highway, Artillery Road runs in and, a short distance later, becomes Mausel Street without any real fanfare. The properties there sit inside a small commercial cluster known locally as Artillery Park, home to a mix of retail and office suites. If you have ever wondered why one friend says their gym is "on Artillery" and another says theirs is "on Mausel" despite both meaning roughly the same location, this is why. CrossFit Iron Refined has anchored one end of that stretch for years. Odd Man Rush sits further down. Now Birch & Bloom Family Lounge has moved in right next door to OMR, on Mausel Street, in the same Artillery Road neighborhood everyone already knows by a different name.
That naming quirk matters for something more than trivia. It means two businesses serving completely different parts of the day are close enough to share a parking lot, and most residents do not realize it yet.
What Actually Moved In
Birch & Bloom is co-owned by Kyle and Ashley Haken along with Skyler and Katrina Quinn, and it is not trying to be a smaller version of the brewery next door. Where OMR runs on craft beer and food truck grub, Birch & Bloom runs a full espresso bar and charcuterie-style sandwiches and snacks. Where OMR's calendar fills with concerts and comedy nights, Birch & Bloom's fills with creative workshops and family-friendly programming, structured around drop-in visits, punch passes, and monthly memberships rather than a cover charge at the door.
Ashley Haken has described the idea in plain terms: "Family lounge is definitely a new concept, but it's exactly what it sounds like." That is a fair summary. It is a supervised, sit-down space built for the hours when a taproom is not the answer, whether that is a Tuesday afternoon with toddlers in tow or a coffee break between errands.
Before the doors opened, the four owners and their kids spent time drumming up interest at Eagle River Market, showing up in person rather than only posting online. That is a small detail, but it tells you something about who this business is built for. It grew out of conversations with the people who were going to become its regulars, not a concept parachuted in from somewhere else.
Two Different Clocks, One Parking Lot
Here is the part that actually changes how you might use this corner. Before this summer, Artillery Road and Mausel Street were, for practical purposes, a single-shift destination. You went in the evening, for beer and a band, or you did not go at all. Families with young kids had little reason to pull off the highway at that exit unless they were headed somewhere else entirely.
That is no longer true. The same block now covers both ends of the day. A parent can bring kids to Birch & Bloom on a weekday morning for coffee and a supervised play space, then swing back that same evening, minus the kids, for a beer and whatever is on the OMR calendar that week. Two visits, two very different moods, one exit off the Glenn Highway.
It is a small shift, but it is the kind of shift that changes a mental map. Up to now, if you lived in Eagle River and thought about Artillery Road at all, you thought about it as a nighttime stop. Now it is worth a second look during daylight hours too, and that second look did not exist a month ago.
Why This Is Worth Knowing Now
None of this requires you to do anything. That is the point. If you already live in Eagle River, the value here is simple: a corner you may have mentally filed under "bar, not for me right now" has quietly added an option that fits a completely different part of your week. If you have young kids and have been driving past that Glenn Highway exit without a reason to stop, you now have one.
It is also a reminder that Eagle River's small commercial pockets keep adding layers rather than staying static. The Artillery Road stretch spent years being defined by one business. It is now defined by two, operating on schedules that barely overlap, sharing a name confusion that most people never bothered to untangle. That is worth knowing the next time you are giving someone directions, and it is worth a look the next time you are deciding what to do with a Tuesday morning or a Friday night in your own neighborhood.
If Eagle River eventually becomes part of your own home search, whether you are comparing it against other Chugach-area communities or just curious what a specific block is worth, the team at Wolf Real Estate knows these corners because we drive them too. Start your Eagle River home search whenever you are ready, and we will walk you through what a neighborhood like this one actually offers day to day, not just what shows up on a listing sheet.
